Next increase in ours blog collection about American Fads space Silly Bandz! Though an initial sold online in 2008, this funky rubber bands struggle the U.S. Sector by storm in 2010 and became the greatest craze that the year. Children across the country were swept away by this colorful, shape shifting bracelets and also retailers could not restock shelves fast sufficient for swarms of eager customers.

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Silly BandzSilly BandzImage courtesy of Melissa Shelton

Silly Bandz room the product of BCP Imports LLC, a tiny company in Toledo, Ohio. However, the idea for developing these bracelets was motivated by a Japanese designer who designed shaped rubber bands together a method to stop human being from cram them away so quickly and also to develop a more sustainable product. Robert Croak, chairman of BCP Imports, take it this idea one step additional with silly Bandz. Producing a variety of bracelets in a plethora that colors and shapes, Croak and also his three-person architecture team launched a phenomenon in ~ the toy industry. When these bracelets hit shop in 2010 they were a really success and sparked BCP Imports to prosper from a agency with just 20 employees in 2008, come one with virtually 3,000 staff members in the U.S. And also China just two year later. In yearly sales, the agency grew indigenous making $10,000 a year, to over $100 million.

Although silly Bandz are merely multi-colored silicone arm bands that come in a variety of designs, American children were soon hooked. Kids began wearing castle on their wrists and trading them v their friends. Silly Bandz were basic and affordable, with sets of 12 priced at simply $2.50 and 24-packs marketed for $5.00, i m sorry pleased American parents. Unequal iPods and also other digital games, stunner Bandz arm bands are low-tech and also easily easily accessible for all budgets. Youngsters were attractive to the different shapes they can collect, with packs coming in themes such as dinosaurs, princess, baseball, and also rainforest. Through their instant popularity among American youth, countless stores were having trouble keeping up with the demand. Variety of imitator brands additionally emerged, such together Zanybandz and also Crazy Bandz to name a few.

Before long, stunner Bandz were becoming so famous that they began causing difficulties in schools, and districts across the country started banning these bracelets. In says such as brand-new York, Texas, Florida and also Massachusetts, educators to be finding the children"s obsession through Silly Bandz was distracting them from their studies and inciting disputes in between peers. In enhancement to schools, some health professionals began to speak out about possible health difficulties Silly Bandz might cause. Because some youngsters were wearing for this reason many bracelets up your arms, some over 100 Bandz in ~ once, there was a growing worry that they would reduced off blood circulation.

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After around six month of the silly Bandz fad, the craze started to dice down. Packs of arm bands that had actually been formerly flying off keep shelves quit selling and also storeowners were forced to offer two-for-one transaction in order to remove the surplus. As with other toy fads, such together the hula-hoop, silly Bandz mania was brief lived. However, return American children are no much longer interested in collecting stunner Bandz, they are conveniently recycled and also reused for their original purpose, together rubber bands.